October 1 to 31 against September 2026 in full. Google Ads ran no billable spend from September 1 through September 14 and resumed on September 15, so September paid spend is mostly LinkedIn. October LinkedIn sits on 3 demo requests and Google Ads on 4, so those are wide numbers, not rates to plan against.
| Channel | October in full | September in full | Change | ||||
|---|---|---|---|---|---|---|---|
| Spend | Demos | Cost per demo | Spend | Demos | Cost per demo | ||
| LinkedIn Ads | $21,684.58 | 3 | $7,228 | $25,330.00 | 1 | $25,330 | -$18,102 |
| Google Ads | $4,118.61 | 4 | $1,030 | $4,047.38 | 3 | $1,349 | -$319 |
| Paid-attributed | $25,803.19 | 7 | $3,686 | $29,377.38 | 4 | $7,344 | -$3,658 |
| Blended, all demos | $25,803.19 | 77 | $335 | $29,377.38 | 68 | $432 | -$97 |
Day 1 through day 30 in both months, so the comparison is like for like. The October figures are pulled at campaign level over the same day window, so they need no add-back for days the daily feed has not published. All 7 of October's paid-sourced demos landed on or before October 30, 3 on LinkedIn and 4 on Google, so the paid rows below carry that day-matched count rather than the full month's.
| Channel | Oct 1-30 | Sept 1-30 | ||||
|---|---|---|---|---|---|---|
| Spend | Demos | Cost per demo | Spend | Demos | Cost per demo | |
| LinkedIn Ads | $21,274.23 | 3 | $7,091 | $25,330.00 | 1 | $25,330 |
| Google Ads | $4,119.21 | 4 | $1,030 | $4,047.38 | 3 | $1,349 |
| Blended, all demos | $25,393.44 | 76 | $334 | $29,377.38 | 68 | $432 |
November 1 through 6. Ten LinkedIn ad sets and two Google Ads campaigns have served so far. 3 of November's 11 demo requests carry a paid source, one on LinkedIn Ads and two on Google Ads, so the LinkedIn row sits on a single request and the Google Ads row on two. The same days in October ran $4,485.39 on 7 demo requests. The blended figure below divides 6 days of spend by 11 requests and will move as the month fills in.
| Channel | Spend | Demos | Cost per demo |
|---|---|---|---|
| LinkedIn Ads | $3,483.90 | 1 | $3,484 |
| Google Ads | $796.53 | 2 | $398 |
| Blended, all demos | $4,280.43 | 11 | $389 |
The first bar is a partial week, marked below the label, because the series starts on August 1. The last bar is partial too: the week of Nov 2 runs November 2 through November 8 and holds 5 days so far, carrying 10 demo requests, 3 of them paid. The week of Oct 26 was the last complete week and carried 21 demo requests, 4 of them paid. Hover a bar for the split.
August 1 through November 6. Hover for the crosshair and both channel values. A gap in the LinkedIn line means the platform published no row for that day. The last day is always partial and fills in later.
What ran, what it cost, every day. A day with no spend on a channel reads $0.00, so a stretch of zeros is visible rather than blank. November to date holds 6 rows today.
| Date | Google Ads | LinkedIn Ads | Total |
|---|---|---|---|
| Total |
Deals created in the HubSpot New Business pipeline. Deal count is the stable figure. No September, October or November deal carries a LinkedIn Ads source; 2 September deals, 1 October deal and 1 November deal carry Google Ads. November holds 6 days and 9 New Business deals, 1 of them sourced to Google Ads.
| Month | Deals | Amount | Top sources by deal count |
|---|---|---|---|
| September 2026 | 48 | $2,371,200 | Offline and CRM 23, Direct 8, Organic search 7, Referrals 3 |
| October 2026 | 54 | $2,658,480 | Offline and CRM 31, Direct 15, Organic search 5, Organic social 2 |
| November 2026 to date | 9 | $126,000 | Offline and CRM 6, Direct 2, Google Ads 1 |
Window: October 1 to 31, the last closed month. November holds 6 days of an open month, so this section stays on October. The weekly review deck reports the same measures on trailing 90 day and 30 day windows, so its numbers will read differently. Impressions are the stable measure here. LinkedIn named no clicks against any target account in October, so the clicks column reads zero throughout, and the level is what to read, not the move between runs.
Most reached target accounts in October, by impressions.
| Account | Impressions | Clicks | CTR |
|---|---|---|---|
| Spotify | 484 | 0 | 0.00% |
| Atlassian | 459 | 0 | 0.00% |
| Fiverr | 442 | 0 | 0.00% |
| Airbnb | 411 | 0 | 0.00% |
| Chewy | 388 | 0 | 0.00% |
| Cloudflare | 250 | 0 | 0.00% |
| Rate | 229 | 0 | 0.00% |
| FanDuel | 167 | 0 | 0.00% |
| Hinge Health | 141 | 0 | 0.00% |
| TripAdvisor | 139 | 0 | 0.00% |
| Navy Federal Credit Union | 138 | 0 | 0.00% |
| Airwallex | 137 | 0 | 0.00% |
| Circle | 130 | 0 | 0.00% |
| GoDaddy | 125 | 0 | 0.00% |
| Trust & Will | 105 | 0 | 0.00% |
October 1 to 31, ranked by impressions. 27 ad sets ran, 18 of them new since September: Q4 Sponsored Thought Leaders, Q4 Doc Download, Q4 Rules_Single Image_Demo_Retarget, CITED Sidebars | Video | TOFU, Persona GEO | Single Image | LI | Web Visits, Persona Content | Single Image | LI | Web Visits, Persona PR | Single Image | LI | Web Visits, Q4 AI Readiness Video_TOFU Persona Content, Sponsored Thought Leadership | Target Account | LI, Q3 Performance Report | Single Image | LI, Q4 AI Readiness Video_TOFU Persona GEO, Q4 AI Readiness Video_TOFU Persona PR, Doc Download | Target Accounts | LI, AI Trust | TOFU | Doc Download, Single Image | Target Account | LI, Persona Content | Single Image | LI | DG, Persona GEO | Single Image | LI | LG, Persona PR | Single Image | LI | DG. The Q4 build moves to a persona and format naming convention, so an ad set name now carries its audience and its format. The three target account ad sets under that convention, Sponsored Thought Leadership | Target Account | LI, Doc Download | Target Accounts | LI and Single Image | Target Account | LI, have taken $3,487.52 between them.
| Ad set | Spend | Impressions | Clicks | CPC | CPM | CTR | Dwell | Form leads |
|---|---|---|---|---|---|---|---|---|
| Q4 Sponsored Thought Leaders | $5,079.57 | 41,429 | 1071 | $4.74 | $122.61 | 2.59% | 9.1s | n/a |
| Q4 Doc Download | $4,572.98 | 21,022 | 91 | $50.25 | $217.53 | 0.43% | 7.1s | 30 |
| Q4 Rules_Single Image_Demo_Retarget | $2,180.99 | 16,518 | 97 | $22.48 | $132.04 | 0.59% | 6.7s | 3 |
| CITED Sidebars | Video | TOFU | $709.75 | 5,651 | 20 | $35.49 | $125.60 | 0.35% | 5.9s | n/a |
| Persona GEO | Single Image | LI | Web Visits | $1,035.27 | 5,157 | 24 | $43.14 | $200.75 | 0.47% | 5.6s | n/a |
| Persona Content | Single Image | LI | Web Visits | $1,038.26 | 5,097 | 24 | $43.26 | $203.70 | 0.47% | 5.3s | n/a |
| Persona PR | Single Image | LI | Web Visits | $1,049.28 | 4,988 | 24 | $43.72 | $210.36 | 0.48% | 5.2s | n/a |
| Q4 AI Readiness Video_TOFU Persona Content | $205.33 | 4,408 | 5 | $41.07 | $46.58 | 0.11% | 7.3s | n/a |
| Sponsored Thought Leadership | Target Account | LI | $705.91 | 3,785 | 91 | $7.76 | $186.50 | 2.40% | 9.9s | n/a |
| Q3 Performance Report | Single Image | LI | $388.75 | 3,418 | 20 | $19.44 | $113.74 | 0.59% | 5.0s | n/a |
| Q4 AI Readiness Video_TOFU Persona GEO | $147.65 | 3,168 | 2 | $73.83 | $46.61 | 0.06% | 6.9s | n/a |
| Q4 AI Readiness Video_TOFU Persona PR | $184.38 | 2,848 | 2 | $92.19 | $64.74 | 0.07% | 5.7s | n/a |
| Doc Download | Target Accounts | LI | $1,352.93 | 2,501 | 3 | $450.98 | $540.96 | 0.12% | 7.9s | n/a |
| AI Trust | TOFU | Doc Download | $504.31 | 2,112 | 10 | $50.43 | $238.78 | 0.47% | 5.5s | 1 |
| Single Image | Target Account | LI | $1,428.68 | 2,055 | 9 | $158.74 | $695.22 | 0.44% | 7.4s | n/a |
| Q3 LinkedIn Document Download | $191.47 | 985 | 3 | $63.82 | $194.39 | 0.30% | 5.6s | 2 |
| Persona Content | Single Image | LI | DG | $168.26 | 637 | 6 | $28.04 | $264.14 | 0.94% | 7.0s | n/a |
| Q3 Demo_AEO 2026_Retarget | $103.51 | 459 | 5 | $20.70 | $225.51 | 1.09% | 6.3s | n/a |
| Persona GEO | Single Image | LI | LG | $179.22 | 442 | 4 | $44.80 | $405.48 | 0.90% | 7.5s | n/a |
| Persona PR | Single Image | LI | DG | $161.98 | 403 | 3 | $53.99 | $401.94 | 0.74% | 5.8s | n/a |
| Q3 GEO Video_Target Acct | $75.53 | 397 | 1 | $75.53 | $190.25 | 0.25% | 7.4s | n/a |
| Q3 LinkedIn Document Download_Target Acct | $76.53 | 259 | 2 | $38.27 | $295.48 | 0.77% | 6.7s | n/a |
| Q3 Sponsored Thought Leaders_Target Acct | $84.80 | 211 | 6 | $14.13 | $401.90 | 2.84% | 11.2s | n/a |
| Q3 Rules_Single Image_Demo_Retarget | $54.84 | 91 | 3 | $18.28 | $602.64 | 3.30% | 7.8s | n/a |
| Q3 Sponsored Thought Leaders | $4.40 | 88 | 2 | $2.20 | $50.00 | 2.27% | 10.2s | n/a |
| Q3 Rules_Single Image_Demo_Target Acct | $0.00 | 61 | 0 | n/a | $0.00 | 0.00% | 5.3s | n/a |
| Q3 Video Ads - Benjamin (Engagements)_Target Acct | $0.00 | 7 | 0 | n/a | $0.00 | 0.00% | 3.5s | n/a |
| October total | $21,684.58 | 128,197 | 1,528 | $14.19 | $169.15 | 1.19% | n/a | 36 |
November 1 through 6, ranked by impressions. 10 ad sets have served, all of them carried over from October: Q4 Doc Download, Q4 Sponsored Thought Leaders, Q4 Rules_Single Image_Demo_Retarget, CITED Sidebars | Video | TOFU, Doc Download | Target Accounts | LI, Persona Content | Single Image | LI | DG, Single Image | Target Account | LI, Persona GEO | Single Image | LI | LG, Sponsored Thought Leadership | Target Account | LI and Persona PR | Single Image | LI | DG. No new ad set has launched in November.
| Ad set | Spend | Impressions | Clicks | CPC | CPM | CTR | Dwell | Form leads |
|---|---|---|---|---|---|---|---|---|
| Q4 Doc Download | $944.27 | 6,415 | 22 | $42.92 | $147.20 | 0.34% | 6.8s | 6 |
| Q4 Sponsored Thought Leaders | $749.28 | 5,109 | 145 | $5.17 | $146.66 | 2.84% | 7.3s | n/a |
| Q4 Rules_Single Image_Demo_Retarget | $557.76 | 3,452 | 24 | $23.24 | $161.58 | 0.70% | 7.9s | n/a |
| CITED Sidebars | Video | TOFU | $62.76 | 1,357 | 3 | $20.92 | $46.25 | 0.22% | 6.3s | n/a |
| Doc Download | Target Accounts | LI | $270.72 | 808 | 1 | $270.72 | $335.05 | 0.12% | 6.7s | n/a |
| Persona Content | Single Image | LI | DG | $164.43 | 755 | 5 | $32.89 | $217.79 | 0.66% | 6.0s | n/a |
| Single Image | Target Account | LI | $317.29 | 612 | 2 | $158.65 | $518.45 | 0.33% | 8.0s | n/a |
| Persona GEO | Single Image | LI | LG | $180.53 | 525 | 2 | $90.27 | $343.87 | 0.38% | 6.0s | n/a |
| Sponsored Thought Leadership | Target Account | LI | $55.44 | 521 | 26 | $2.13 | $106.41 | 4.99% | 13.3s | n/a |
| Persona PR | Single Image | LI | DG | $181.42 | 465 | 3 | $60.47 | $390.15 | 0.65% | 5.0s | 1 |
| November 1-6 total | $3,483.90 | 20,019 | 233 | $14.95 | $174.03 | 1.16% | n/a | 7 |
October 1 to 31, ranked by spend. 6 campaigns served across 29 billable days. No row published for October 3 or October 4. GEO & AI Search last published a row on October 2 and sits at $50.15, and PR & Earned Media, Content ROI and Brand Journalism Whitepaper last published rows on October 22, so Non-Brand and Brand carry the spend from October 23 onward. October's 13 platform conversions split Brand 5, US 4, Non-Brand 3, Content ROI 1.
| Campaign | Spend | Impressions | Clicks | CPC | CPM | CTR | Conversions |
|---|---|---|---|---|---|---|---|
| Stacker | Search | PR & Earned Media | $1,015.79 | 3,472 | 139 | $7.31 | $292.57 | 4.00% | 0 |
| Stacker | Search | Brand Journalism Whitepaper | US | $1,002.99 | 4,483 | 250 | $4.01 | $223.73 | 5.58% | 4 |
| Stacker | Search | Content ROI | $983.46 | 2,541 | 182 | $5.40 | $387.04 | 7.16% | 1 |
| Stacker | Search | Non-Brand | $786.07 | 1,449 | 81 | $9.70 | $542.49 | 5.59% | 3 |
| Stacker | Search | Brand | $280.15 | 491 | 103 | $2.72 | $570.57 | 20.98% | 5 |
| Stacker | Search | GEO & AI Search | $50.15 | 410 | 16 | $3.13 | $122.32 | 3.90% | 0 |
| October total | $4,118.61 | 12,846 | 771 | $5.34 | $320.61 | 6.00% | 13 |
November 1 through 6, ranked by spend. 2 campaigns served across 6 billable days, Non-Brand and Brand. Non-Brand carries 6 of November's 7 platform conversions and Brand carries 1. Non-Brand published the only November 6 row and Brand published none, the reverse of the day before it. The four search campaigns that went quiet in late October have published no November row.
| Campaign | Spend | Impressions | Clicks | CPC | CPM | CTR | Conversions |
|---|---|---|---|---|---|---|---|
| Stacker | Search | Non-Brand | $593.08 | 1,472 | 72 | $8.24 | $402.91 | 4.89% | 6 |
| Stacker | Search | Brand | $203.45 | 424 | 90 | $2.26 | $479.83 | 21.23% | 1 |
| November 1-6 total | $796.53 | 1,896 | 162 | $4.92 | $420.11 | 8.54% | 7 |
Every definition here is also available on the number itself. Hover or tap the small i beside any label.
58 creatives across 13 ad sets, September 1 to 30, ranked by spend. Each card carries the ad's own numbers and a link to the live post.
The same three-way audience split reported on the weekly review deck, built here from creative level rows. TOFU is prospecting, Retargeting is warm, Target Account is the named account list.
| Audience | % of spend | Spend | Impressions | Clicks | CTR | CPC | Form leads | Creatives |
|---|---|---|---|---|---|---|---|---|
| TOFU | 44.2% | $10,944.96 | 103,592 | 4,105 | 3.96% | $2.67 | 43 | 11 |
| Retargeting | 21.5% | $5,318.05 | 50,822 | 324 | 0.64% | $16.41 | 0 | 22 |
| Target Account | 34.4% | $8,510.42 | 33,266 | 471 | 1.42% | $18.07 | 1 | 25 |
| Total | 100% | $24,773.42 | 187,680 | 4,900 | 2.61% | $5.06 | 44 | 58 |
Sort and filter to compare ads. Thought leader creatives are the partner's own LinkedIn post, so LinkedIn returns the post text rather than an image asset.
For content to win at AEO, it needs several elements: -Clear -Intentional -User-friendly -Mobile-optimized -Keyword-rich, but not too dense -Digestible That is the fou...
Thought leader post, no image assetSee how proprietary data and earned media drive citations across AI platforms.
Thought leader post, no image asset
For content to win at AEO, it needs several elements: -Clear -Intentional -User-friendly -Mobile-optimized -Keyword-rich, but not too dense -Digestible That is the fou...
Thought leader post, no image asset
The brands showing up in AI search results are investing differently. Here's what they know, so you can become one of them.
Thought leader post, no image asset
The brands showing up in AI search results are investing differently. Here's what they know, so you can become one of them.
Thought leader post, no image asset
The brands showing up in AI search results are investing differently. Here's what they know, so you can become one of them.
Thought leader post, no image asset
The brands showing up in AI search results are investing differently. Here's what they know, so you can become one of them.
Thought leader post, no image assetSee how proprietary data and earned media drive citations across AI platforms.
Thought leader post, no image asset
Limited to creatives currently serving with at least 400 impressions, so a single slow ad does not top a list.
Every table on the Demand Gen & Advertising Weekly Review deck, built from the same Windsor and HubSpot pulls, for any week in Q3. Pick a week and screenshot the card you need. Weeks run Wednesday through Tuesday, anchored at July 1, exactly as the deck counts them.